South Area Director

brenda_aguirre.pngBrenda Aguirre grew up in the border region as an immigrant to the United States, gaining firsthand insights into the nation's unrealized potential. Her passion for equity, combatting structural racism, and advocating for her gender non-conforming children and Latino sons led her to delve into political activism. Brenda's journey embodies a deep-rooted commitment to social justice, activism, and community empowerment.

Currently holding the position of Programs Director at Casa Familiar, Brenda oversees the advancement of the Social Services and Senior Services departments. However, her commitment to political activism remains her driving force.

Brenda's history as a field organizer, campaign manager, and in various administrative roles has bolstered the success of numerous local and national elected officials. Proficient in organizing phone banks, managing volunteers, and donor fundraising, she also counseled candidates through the complexities of the Democratic Party endorsement process, utilizing her extensive experience for their election.

Recently, Brenda opened Azul Campaign Strategies, where she serves as the CEO, focusing on managing political campaigns in the south bay. In addition to her entrepreneurial venture, Brenda has joined the board of Equality California, furthering her commitment to LGBTQ+ rights and advocacy and Run women run a non profit focused on uplifting women to elected office . With a foundation in demanding campaign offices, public service entities, and NGOs, Brenda has cultivated strong relationships with labor leaders and elected officials in San Diego.

Brenda's firm belief in her own grit, collaborative approach, work ethic, and unwavering passion drives her commitment to witnessing organizations prosper. For collaboration and connection, Brenda's narrative is one imbued with the essence of resilience, compassion, and unwavering commitment to justice. As she seeks to align herself with organizations, her mission is clear: to amplify the voices of the marginalized, drive intersectional change, and champion comprehensive equal rights for all.